Privacy Policy

Introduction

Lava Rock Landscape Maintenance ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website lavarocklandscaping.com (the "Site") and use our services.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using this Site, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

Information We Collect

1. Information You Provide Directly

When you submit a contact form, request a quote, or communicate with us, we collect:

• Name and contact information (email, phone, address)
• Service requests and property details
• Any messages or inquiries you send us

2. Information Collected Automatically

When you visit our Site, we automatically collect certain information:

• Device Information: Browser type, operating system, device type, IP address
• Usage Data: Pages visited, time spent on pages, links clicked, referral source
• Location Data: Approximate geographic location based on IP address (not precise)
• Cookies & Tracking: See "Cookies and Tracking Technologies" section below

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience. You can control cookie preferences through our Cookie Consent Banner. We use:

• Essential Cookies: Required for site functionality (cannot be disabled)
• Analytics Cookies: Google Analytics 4 to understand site usage (requires consent)
• Marketing Cookies: Google Ads tracking and remarketing (requires consent)

How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide quotes for our services
• To send you service updates, newsletters, and promotional content (with your consent)
• To analyze Site usage and improve our website and services
• To personalize your experience and show relevant advertisements
• To comply with legal obligations and protect our rights
• To detect and prevent fraud or security issues

Third-Party Services

We use the following third-party services that may collect information about you:

Data Retention

We retain your information for as long as necessary to provide our services and comply with legal obligations. Specifically:

• Contact Form Data: Retained for 2 years or until you request deletion
• Analytics Data: Retained by Google for 14 months by default
• Cookie Preferences: Retained for 365 days from your last consent update

Your Privacy Rights

Depending on your location, you may have the following rights:

• Right to Access: Request a copy of the personal data we hold about you
• Right to Deletion: Request that we delete your personal data
• Right to Opt-Out: Opt out of marketing communications and tracking
• Right to Manage Cookies: Use our Cookie Consent Banner to control tracking

To exercise any of these rights, contact us at [email protected].

Security of Your Information

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

GDPR & CCPA Compliance

GDPR (EU/EEA Residents): We comply with the General Data Protection Regulation. Our legal basis for processing your data is either your consent (via the Cookie Consent Banner) or our legitimate business interest in providing services.

CCPA (California Residents): We comply with the California Consumer Privacy Act. You have the right to know, delete, and opt-out of the sale of your personal information. Use our Cookie Consent Banner to manage your preferences.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by updating the "Last updated" date at the top of this page. Your continued use of the Site after any changes constitutes your acceptance of the updated Privacy Policy.